We partnered with Google to create a video encouraging applicants from all different backgrounds to reconsider what they know about the company’s ideal candidate. After shooting in Singapore, London, and Los Angeles, we launched the employment anthem across all social channels. Over a million of these potential candidates saw the video on YouTube, with an additional 290,000 from LinkedIn and 6,000 from our Facebook channels - all of whom learned that they, with their individual backgrounds and skills, are the type of people who belong at Google.